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THE MENAGERIE / Branding

THE MENAGERIE
THE MENAGERIE
THE MENAGERIE
THE MENAGERIE
THE MENAGERIE

Discipline: Communication

THE MENAGERIE
THE MENAGERIE

Discipline: Communication

MENAGERIE is a brand for a patisserie and desserts café. In history, the name refers to a zoo that kept exotic animals for Louis XIV of France. Also, in play, the GLASS MENAGERIE represents a place that is delicate, fanciful and enticing. Like these two references, MENAGERIE will have delicate wedding cakes that will make women’s hearts beat faster, animal-shaped cakes that will remind people of their childhood and exotic-colored macaroons and cookies. It will be a place like “Alice in wonderland”, attracting women with a sophisticated sensibility, who want to experience a sweat fantasy.

Client / Manufacturer

Shinsegae SVN

Shinsegae SVN
Seoul, South Korea

Design

Retail Media Solutions

Retail Media Solutions
Seoul, South Korea

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