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iF SOCIAL IMPACT PRIZE
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Athletes / Billboard and city poster

Athletes
Athletes

Discipline: Communication

Discipline: Communication

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colorful symbolic, Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.

No headline. Not a word. Pure graphics: a powerful brand has been perfectly presented with powerful typography. The poster campaign has everything a sponsorship – especially for the Olympic Games – needs. Energy. Symbolism. And above all the idea. The mix is exactly right, making the image as a whole incredibly intensive. We also take our hats off to Coca-Cola for the creative freedom it granted its design agency. ‘Go for Gold’ has certainly proven true with the iF communication design award!
Jury Statement
Client / Manufacturer

Coca-Cola GmbH

Coca-Cola Schweiz GmbH
Brüttisellen, Switzerland

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Design

McCann Berlin

McCann Germany
Berlin, Germany

Bill Biancoli (Concept, Copy), Birol Bayraktar, Michael Jacob, Florian Fischkal (Art), Yue-Shin Lin (Illustration), Bill Biancoli (CCO)

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