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Open Happiness / Billboard and city light poster

Open Happiness
Open Happiness

Discipline: Communication

Discipline: Communication

How to create an original, eye-catching and most of all emotional billboard for Coca-Cola? Easy: with a smile. Developed directly out of the brand, “Open Happiness” comes to life immediately for every viewer and enhances the cheerfulness already contained in the original Coke logo.

Client / Manufacturer

Coca-Cola GmbH

Coca-Cola GmbH
Berlin, Germany

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Design

McCann Berlin

McCann Berlin
Berlin, Germany

Erik Gonan (CD Art), Tilo Endert (CD Copy), Lisa Marie Schröder (Art Director), Thorsten Adenauer, Stefan Bächle (ECD), Bill Biancoli (CCO)

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