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Parador Domotex 2012 / Trade fair design

Parador Domotex 2012
Parador Domotex 2012

Discipline: Interior Architecture

Discipline: Interior Architecture

After ten years, Parador returned to Domotex Hannover with a monolithic appearing booth in 2012. The flooring manufacturer from Coesfeld in Germany is widely in sight in the exhibition hall with a 6.5 m solitaire. The booth is covered in black semi-transparent gauze without disturbing the open concept of the communication platform. On the booth, five floor panels extend diagonally into the room and push with the help of graphics, mirrors and video all the innovations on eye-level. The new booth concept is reused on other fairs by adapting content, size and shape to the different fair themes.

One can see that the architects really thought about this. The exhibition stand as a whole features a rather restrained and very precise design with an incredibly beautiful transparency. We find this concept highly convincing. Using it for subsequent trade shows as a modular concept makes it sustainable as well
Jury Statement
Client / Manufacturer

Parador

Parador GmbH & Co.KG
Coesfeld, Germany

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Design

D'art Design Gruppe GmbH

D'art Design Gruppe GmbH
Neuss, Germany

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