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Grundig | IFA 2011 / Trade-fair design

Grundig | IFA 2011

Discipline: Interior Architecture

Grundig | IFA 2011

Discipline: Interior Architecture

The Grundig brand space visualizes the growth of the brand Grundig with a graphic and architectural explosion in the consumer area at IFA 2012: the Grundig corporate color is distributed through the booth by seemingly floating illuminated beams and wall graphics. The brand dynamic is underlined by a frequent fashion show of striving fashion designers from Berlin. On a huge video wall, the fashion show is widely viewable. The combination of catwalk and product presentation on the 25 m long runway, provides a stage for the fashion show and the products.

Client / Manufacturer

Grundig

Grundig Intermedia GmbH
Nürnberg, Germany

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Design

D'art Design Gruppe GmbH

D'art Design Gruppe GmbH
Neuss, Germany

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