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Easter Edition / Packaging design

Easter Edition
Easter Edition

Discipline: Packaging

Discipline: Packaging

In developing a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells "brigadeiro" sweets, we recreated advertising prints from the 50s and the 60s and used brigadeiro as a focal point. By replacing popular products of the past (e.g. margarine, soap, television sets) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter themes. The collection comprises presentation boxes that hold either twelve brigadeiros or six mini chocolate eggs, trays for larger Easter eggs and stickers for individual packs.

Client / Manufacturer

Brigaderia

Brigaderia
São Paulo, Brazil

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Design

Casa Rex

Casa Rex
São Paulo, Brazil

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