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From Smart to Savvy / Exhibition visual design

From Smart to Savvy
From Smart to Savvy
From Smart to Savvy

Discipline: Communication

From Smart to Savvy

Discipline: Communication

“From Smart to Savvy” is the theme of Pegatron’s booth at Computex. More and more electronic devices are being called “smart” in reference to their extended range of functions. While “smart” fulfills functional expectations, “savvy” leads us back to the origin of human needs. In this exhibition, we use light and shadow to create playful details and reflect the theme. The logo consists of a word breaking through metal (Smart) and its shadow (Savvy). Different elements are used for each area, with a skyline silhouette for Future Driving and tableware for In-Home, making the booth fun to visit.

Client / Manufacturer

Pegatron

Pegatron Corporation
Beitou District, Taipei City, Taiwan

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Design

PEGA D&E

PEGA D&E
Taipei, Taiwan

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