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HEI / Cross-media campaign Drupa´12

HEI
HEI

Discipline: Communication

Discipline: Communication

The campaign is based on the HEI part of the name Heidelberg, which is pronounced the same as the English word “high”. In addition, the graphic elements of the drilled and die-cut shapes of printing plates. The campaign comprises a key visual, pre-exhibition visual, flyer, film, magazine and even an exhibition stand decorated in original printing plates showing all of the HEI slogans.

Client / Manufacturer

Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen AG
Heidelberg, Germany

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Design

SHE Scheufele Hesse Eigler

SHE Scheufele Hesse Eigler
Frankfurt a. M., Germany

Oliver Hesse, Adina Thieme, Sandra Rummel, Willie Dehmel, Katrin Janka

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Design

Schall&Rauch

Schall&Rauch
Frankfurt a. M., Germany

Alexander Feichter

Design

PEARLS°

PEARLS°
Frankfurt a. M., Germany

Christian Schneider

Design

KMS Team

KMS TEAM GmbH
München, Germany

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Design

SIGNUM communication

SIGNUM communication
Mannheim, Germany