HEI
Cross-media campaign Drupa´12
Heidelberger Druckmaschinen AG
The campaign is based on the HEI part of the name Heidelberg, which is pronounced the same as the English word “high”. In addition, the graphic elements of the drilled and die-cut shapes of printing plates. The campaign comprises a key visual, pre-exhibition visual, flyer, film, magazine and even an exhibition stand decorated in original printing plates showing all of the HEI slogans.
Client / ManufacturerDesign