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Schafferer / New brand identity

Schafferer

Discipline: Communication

Schafferer
Schafferer
Schafferer
Schafferer
Schafferer

Discipline: Communication

The Schafferer brand stands for variety, quality and service in the areas of living, giving and enjoyment. These values are embodied in a particular attitude – the approach to the customer. This attitude is visualized by lining up a diverse range of products, which is open on all sides and thus arranged in the shape of an S. The S-shape is the basis for the entire visual brand identity and combines all elements and designs – from the word mark to the presentation of the product. The result is a fresh and lively esthetics that adds value and establishes an emotional connection.

Client / Manufacturer

Schafferer & Co. KG

Schafferer & Co. KG
Freiburg, Germany

Design

identis, design-gruppe joseph pölzelbauer

identis, design-gruppe joseph pölzelbauer
Freiburg, Germany

Joseph Pölzelbauer, Jean Mierecke, Reinhard Groh

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