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WIDE AWAKE / Coatings trend collection

WIDE AWAKE
WIDE AWAKE

Discipline: Communication

Discipline: Communication

How do you show colors which ensure movement worldwide? This is the challenge behind the design of the annual BASF Coatings Global Trend Book. The latest automotive colors from Europe, the Asia-Pacific region and North America are presented here and trend backgrounds explained. The structuring in a trend- and an extendable, removable color-part enables a high degree of flexibility in use. The parallel arrangement of both parts and a visual orientation system ensures maximum vividness. A specifically developed combination of photography and typography supports the validity of the trend and color statements. Behold and awaken!

Client / Manufacturer

BASF

BASF Coatings GmbH
Münster, Germany

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Design

ARE WE DESIGNER

ARE WE DESIGNER
Köln, Germany

Janina Braun, Daniela Kempkes, Sascha van den Bloock, Ruth Biniwersi

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