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iF SOCIAL IMPACT PRIZE
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Hidden Talents / Guerilla stickers

Hidden Talents

Discipline: Communication

Discipline: Communication

Texterschmiede is the best copywriting school in German language. It’s difficult to find suitable candidates though: many up-and-coming creatives don’t even know about their own talent, yet. That’s why we searched for young talents in the places where they like to express themselves: in the restrooms of bars, clubs and colleges. By using adhesive frames, we turned extraordinarily charming toilet door poetry into free ads. A QR code led potential candidates right to the Texterschmiede homepage.

Client / Manufacturer

Texterschmiede Hamburg e. V.

Texterschmiede Hamburg e. V.
Hamburg, Germany

Design

Publicis Pixelpark

Elephant Seven
Hamburg, Germany

Kai Becker (Creative Direction), Oliver Baus (Art Direction), Katja Borsdorf (Screendesign), Nils Liedmann (Text)

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