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Primera line renewal / Cosmetic packaging

Primera line renewal
Primera line renewal

Discipline: Packaging

Discipline: Packaging

As the sales channel expanded through 2012, at the Primera brand department launching, the design strategy was changed and a design renewal took place. To convey the concept of “sprout” to the consumers more easily, a sprout icon was developed and used on the lower side of the container as a design concept. Representative ingredient icons and their functions were highlighted in front of the product to directly deliver their effects and functions to the consumer. Baby line used a no-shine pastel color to portray a soft, low stimulation baby product, which differentiates from other lines.

Client / Manufacturer

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

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Design

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

GO TO PROFILE