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The ZERO Must Stand / Social media game

The ZERO Must Stand
The ZERO Must Stand

Discipline: Communication

Discipline: Communication

Coca-Cola ZERO makes the impossible possible and enables football enthusiasts to compete against Manuel Neuer in a virtual penalty shoot-out during the UEFA EURO 2012. Fans can take part directly at the Berlin fan mile. The real movements of the striker are recognized with physical computing and Manuel Neuer reacts in a pre-produced video, leaping to the relevant corner of the goal. If the striker selects the right moment, he can succeed in scoring a goal, accompanied by an unusual action of Manuel Neuer. The public screening activity has been extended to YouTube, where the user can compete against the German number one keeper with mouse clicks.

Coke Zero's virtual penalty shoot out gets your ambitions going. The aim: scoring against top goalkeeper Manuel Neuer. He looks good in the trailer and even better when saving but in the end it's you going: GOOOAAAAL!
Digital Media - selected by Conrad Caine
Client / Manufacturer

Coca-Cola GmbH

Coca-Cola GmbH
Berlin, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Alexander von Dreis (Art Direction), Anna Schoderer, Bruno Schadeck (Motion Design), Marius Müller (Idee)

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