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Life of Fear / Audio book

Life of Fear

Discipline: Communication

Discipline: Communication

In Germany, 7 million illiterates live in daily fear. The association „Lesen und Schreiben“ offers help with classes. To help generate funds we started a campaign in the online-store „hoergut-verlag.de“ where three new audio books promise real thrills. When you listen in, you’ll be terrified: the narrator can hardly read. At the end of the previews we explain the promotion and call for a donation. The results: The donations increased by 14% during the campaign.

Client / Manufacturer

Lesen und Schreiben e. V.

Lesen und Schreiben e. V.
Berlin, Germany

Design

Publicis Pixelpark

Elephant Seven
Hamburg, Germany

Oliver Viets, Cosima Hoellt, Paul Apostolou (CD), Oliver Lewejohann (Copywriter), Phillipp Schäfer, Oleg Friesen (AD), Federico Schröder (Illustrator), Tim Schröder (Technical Consultant), Katrin Klimat (Webdeveloper), Kilian Barg, Dina Witt, Tobias Vollmer (Account Manager), Jochen Rohmeyer (Translater)

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Design

brandmusic & sfx

brandmusic & sfx
Seevetal, Germany

Marcus Löber (Music & Sounddesign)