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CO₂nachten / Microsite

CO₂nachten
CO₂nachten

Discipline: Communication

Discipline: Communication

In the Western world, we produce some 11 t of CO₂ per year. It should be two to maintain the balance between consumption and renewable resources. These 11 t are the equivalent of approx. 30 kg of CO₂ a day. And at Christmas, due to increased consumption, it is almost twice this amount. The Scholz & Volkmer Christmas campaign focuses on this issue. In collaboration with BUND e. V., Germany’s biggest environmental organization, 25 sustainable ideas for cutting CO₂ emissions were compiled.

A different take on Christmas. Sustainable gifts instead of presents for presents' sake. In a playful and informative way, you are encouraged to reduce your carbon footprint and to give away the amount saved. Small presents not only keep friendships alive but also protect the climate.
Digital Media - selected by Conrad Caine
Client / Manufacturer

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Katja Rickert (Creative Direction), Katharina Köhler (Art Direction), Tai Lückerath, Jana Schiebel (Junior Art Direction), Peter Reichard (Sound Design)

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