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Easel series TV / TV

Easel series TV
Easel series TV

Discipline: Product

Easel series TV

Discipline: Product

Traditional TV has been unable to satisfy users’ demands on using those smart applications in aspect of placing type and watching angle. Easel series TV adapts to different functions of Smart TV and brings users new possibilities in terms of diversified watching and use experience. Borrowing the idea from easel, the placing angle of Easel series TV on the desk can be adjusted within certain scope by means of adjusting the opening angle of the frame-shaped metal stand. Moreover, the angle of the TV can also be adjusted within a proper scope through a middle axis while the TV is being hung on the wall. Users can find the most suitable angle for watching TV.

This product represents a bold move for a Chinese company and pushes a new concept for how a television can look. The frame is cleverly designed so that you can lean it against a wall. The different buttons are located at the bottom of the frame – a beautiful approach for simplifying the whole device in general.
Jury Statement
Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Wang Bo, Li Weiyi, Wang Jingshuang, Chen Lichao, Zhao Changhong

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