Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Magic Wheel / User Interface

Magic Wheel
Magic Wheel

Discipline: Communication

Discipline: Communication

Internet access is now available on nearly every device, even on TV. However, the smart TVs User Interfaces are designed similarly to smart devices. This results in complex menus and operations that deviate from the consumers’ expectations of fast and simple service. Magic Wheel takes the traditional TV browsing experience and adds internet channels all in one menu. It features a customized tablets app with a user interface and a wheel-arranged remote control. The user simply rotates the left wheel to switch between services, and rotates the right wheel to browse content. The TV responds in real-time to display the corresponding imagery.

Client / Manufacturer

Compal Electronics

Compal Electronics, Inc.
Taipei City, Taiwan

GO TO PROFILE
Design

Compal Electronics

Compal Experience Design
Taipei City, Taiwan

GO TO PROFILE