L&K Schwabenrodel
Mailing
Leonhardt & Kern Werbeagentur GmbH
As a Stuttgart advertising agency we created a typical Swabian product for our own advertising (mailing). We took one of the cheapest commodities around and gave it a new purpose in life. We transformed a simple plastic bag (in Swabian: Guggê / Gugg / Guggl) into a Swabian sleigh. The design of our new winter sport conveyance is entirely attuned to the Swabian mentality: inventive, strong-willed, low-cost and practical.
Client / ManufacturerDesign