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L&K Schwabenrodel / Mailing

L&K Schwabenrodel
L&K Schwabenrodel

Discipline: Communication

Discipline: Communication

As a Stuttgart advertising agency we created a typical Swabian product for our own advertising (mailing). We took one of the cheapest commodities around and gave it a new purpose in life. We transformed a simple plastic bag (in Swabian: Guggê / Gugg / Guggl) into a Swabian sleigh. The design of our new winter sport conveyance is entirely attuned to the Swabian mentality: inventive, strong-willed, low-cost and practical.

Client / Manufacturer

Leonhardt & Kern Werbeagentur GmbH

Leonhardt & Kern Werbeagentur GmbH
Stuttgart, Germany

Design

Leonhardt & Kern Werbeagentur GmbH

Leonhardt & Kern Werbeagentur GmbH
Stuttgart, Germany

Robert Mils (Creative Director), Rebecca Ulmer (Art Direction), Melanie Gotsheim (Text), Ina Sommerfeld (Production), Nora Reck, Simeon Herrmann (Graphic)