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NIKE KNST Home Jersey / Korea team jersey packaging

NIKE KNST Home Jersey
NIKE KNST Home Jersey

Discipline: Packaging

Discipline: Packaging

The package design is inspired by and implies the product. The uniform has laser cuts in its side panel for ventilation and the package front has the same image with punching. Threads from the holes present energy. The uniform is shown when the front opens and pulling the top knob displays the uniform. This package design is used for store display as well.

A pretty quirky idea that isn't easy to come up with in the first place.
Packaging Design - selected by Dr. Alexander Schubert
Client / Manufacturer

NIKE SPORTS KOREA CO., LTD

NIKE SPORTS KOREA CO., Ltd.
Seoul, South Korea

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Design

Creative Company KKI

Creative Company KKI
Seoul, South Korea

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