Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

VIVESS / Non-food home brand

VIVESS
VIVESS

Discipline: Packaging

Discipline: Packaging

VIVESS is the new non-food home brand of REWE Markt GmbH and encompasses household items and stationery, leisure and electronic goods and textiles. The task was the development and positioning of the brand, including the development of a logo with a logo scheme that serves as a constant and bracket for a broad product range. The focus was on a trade group-specific design. Plus, icons should be created for the individual trade groups. The packaging should be independent, clear, emotional and of high quality. In this, a simple structure, for example expressed by different color schemes for the individual segments, was in the foreground.

Client / Manufacturer

REWE

REWE Markt GmbH
Köln, Germany

GO TO PROFILE
Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

GO TO PROFILE