Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Auckland Art Gallery / Corporate Identity

Auckland Art Gallery
Auckland Art Gallery

Discipline: Communication

Discipline: Communication

The identity was built around the idea of conveying art through language and the concept of seeing art in everything. An algorithm was developed to communicate to new and existing audiences in different ways – through description, wit or philosophy. A brush stroke, a prickly subject, a universal truth. The algorithm was incorporated into two logomarks, one of which is the name. The other incorporates the words Art and Toi, the Maori word for art. This was developed into a pattern referencing Maori Tukutuku panels. The identity was implemented into signage, a launch campaign, print materials, online, uniforms and products.

Client / Manufacturer

Auckland Art Gallery

Auckland Art Gallery
Auckland, New Zealand

GO TO PROFILE
Design

Alt Group

Alt Group
Auckland, New Zealand

Dean Poole (Creative Director, Designer, Writer), Clem Devine, Jinki Cambronero, Aaron Edwards, Felicity Stevens, Katarina Mrsic (Designers), Toaki Okano, David St George (Photographers), Ben Corban (Designer, Writer)

GO TO PROFILE