Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Audi Ring / Brand Pavilion IAA 2011, Frankfurt / Main

Audi Ring
Audi Ring

Discipline: Interior Architecture

Discipline: Interior Architecture

The separate, freestanding Audi Ring. At the heart of the 100 m long, 70 m wide, and 12 m high trade show pavilion is an integrated driving track on two levels. Everything is geared towards involving the visitor: on a 400 m long test track, visitors experience current and future vehicles in a live ride-along. Movement and progression are discernible from every point of the building. The architecture is characterized by flowing forms, curved lines, and surprising transitions, incorporating façade contours, entrances and passages into an overall concept.

Client / Manufacturer

AUDI

AUDI AG
Ingolstadt, Germany

GO TO PROFILE
Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

GO TO PROFILE