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freistil Rolf Benz / Brand website 2011

freistil Rolf Benz

Discipline: Communication

Discipline: Communication

If Berlin was furniture, it would be “freistil” – in a nutshell, that’s the essence of the new Rolf Benz brand. This fresh line of furniture is authentic, convertible, down-to-earth. The website for freistil Rolf Benz is the digital home of these stylish pieces, the hub of the brand, uniting the product catalog, blog and social media in a trendsetting, modular layout. And just like freistil furniture, the website is a free spirit – adaptable, with a unique sense of style. With colorful stories about real free spirits and spotlights on furniture details, the brand captivates visitors and conveys a feeling of freedom and possibility.

Client / Manufacturer

Rolf Benz

Rolf Benz AG & Co. KG
Nagold, Germany

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Design

21TORR GmbH

21TORR Interactive GmbH
Reutlingen, Germany

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