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CLAAS Geschäftsbericht 2011 / Annual Report

CLAAS Geschäftsbericht 2011

Discipline: Communication

CLAAS Geschäftsbericht 2011

Discipline: Communication

As a specialist in the agricultural industry, CLAAS KGaA mbH sees change and development as fertile soil for new growth, setting new energy free and providing a new title for the Annual Report – “New Energy”. You can see the energy in CLAAS by the many new ideas presented in authentic storytelling – an exciting guide to topics such as new markets arising in developing countries. The Annual Report takes an entertaining route in knowledge transfer, emphasizing innovation and future orientation at CLAAS. The stories are international while creating a personal atmosphere in a direct CLAAS brand experience.

Client / Manufacturer

CLAAS

CLAAS KGaA mbH
Harsewinkel, Germany

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Design

3st kommunikation

3st kommunikation GmbH
Mainz, Germany

Marcel Teine (Creative Direction), Thilo Breider (Concept), Britta Eckert (Art Direction)

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