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Volkswagen Geschäftsbericht 2011 / Annual Report

Volkswagen Geschäftsbericht 2011

Discipline: Communication

Volkswagen Geschäftsbericht 2011

Discipline: Communication

Volkswagen provides mobility in every size. VW has set its sights on becoming the world’s most successful carmaker with its unique brand diversity, commitment to innovation, customer focus, excellence and sense of responsibility. The report is an exciting, authentic portrayal of Volkswagen’s fascinating brand and brand environment, summed up in the Experience D[r]iversity tagline. The 2011 Annual Report centers on individualism and includes an integrated magazine part with reports interspersed with short essays to highlight facets of the company’s sustainability in terms of individualism.

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

3st kommunikation

3st kommunikation GmbH
Mainz, Germany

Florian Heine (Creative Direction), Thilo Breider (Concept), Sandra Benz, Anna Klega, Eugenia Knaub (Art Direction)

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