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Heraeus Geschäftsbericht 2011 / Annual Report

Heraeus Geschäftsbericht 2011

Discipline: Communication

Heraeus Geschäftsbericht 2011

Discipline: Communication

Heraeus has shown much achievement on global niche markets in its role as a long established global player in precious metals, materials and technologies, sensors, biomaterials, medical products and dental products, quartz glass and specialty light sources. The 2011 Annual Report emphasizes customized solutions developed by Heraeus for customers in growth centers while highlighting products for specific markets and demonstrating that Heraeus not only supports growth in its customers, but is itself a global player with high growth potential.

This annual report from the chemicals sector is appealing thanks to its tactile sensuality. The company’s values are outstandingly visualized without using the otherwise common, generally applicable lifestyle images. Combining precise graphics – in reference to the own specialty products – with an intensive picture language makes the Heraeus annual report a very personal and amazing calling card for the company.
Jury Statement
Client / Manufacturer

Heraeus

Heraeus Holding GmbH
Hanau, Germany

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Design

3st kommunikation

3st kommunikation GmbH
Mainz, Germany

Marcel Teine (Creative Direction), Thilo Breider (Concept), Britta Eckert (Art Direction)

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