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John & John / Premium crisps brand

John & John
John & John

Discipline: Packaging

Discipline: Packaging

The task was to develop a new premium crisps brand for the German market, including the conception of the brand and products world with the brand name, brand logo, brand story and packaging concept as well as the design of the homepage and of the related advertising means. For the high quality crisps, a clear and emotional brand concept has been developed, the packaging concept is independent and graphic. The varieties differ by their relief stamping motives, numbers, an individual color code and the signs of the international maritime signal flags. The British origin of the crisps is conveyed by the brand name and the varieties.

This packaging impressed with a classic, nautical feel combined with strong typography reminiscent of a letterpress style. The mix of colorful, quirky illustrations makes the packaging feel authentic and modern at the same time.
Jury Statement
Client / Manufacturer

Market Grounds GmbH & Co. KG

Market Grounds GmbH & Co. KG
Hamburg, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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