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In my selection of iF award-winning Nordic design, I have focused on products that exhibit these perspectives and have characteristics that enable them to be storytellers of Nordic lifestyle. As this lifestyle focuses very much on indoor social activities and get-togehters, industrial design for the home has become a central means for personal expression and even for personal branding. In the Nordic lifestyle the sensory appeal of design is also enhanced by its matching of opposites and thus inspires a touch for the full experience. Besides, when design products become lifestyle companions and enhancers, they have true impact in our lives, and in that sense,we are 'touched by Nordic design'.